This project for HUG explores the connection between eyewear, character and personal style.
I wanted to create a visual story that felt natural and understated, allowing the frames to become part of the person wearing them rather than simply being the focus.
What drew me to HUG was the craftsmanship, the attention to detail and a design language that feels distinctive without being loud. There is a sense of personality in each frame, something considered and made to last.

For Per Ove, it was the DUPREE. From the moment he put them on, they simply felt right. A frame with presence and character, yet natural enough to feel as if it had always been his.

The result is a quiet and personal story about craftsmanship, individuality and the connection between design and character.