Every brand and every space has a story.
My job is to shape how that story is seen, felt and remembered.

Close-up of a woman with blonde hair and blue eyes wearing a white shirt and black sweater, looking to the right against a neutral background.

Visual Storytelling & Creative Direction for brands and spaces.

I create visual stories through creative direction, styling, photography and video. Rooted in light, materiality and atmosphere, I shape how brands and spaces are seen, felt and remembered.

Stories where people, places and products naturally belong together, with the product as part of the story, never the whole story.

My approach is intuitive and detail-driven, shaped by a sensitivity to mood, texture and presence. I focus on creating stories that feel timeless, honest and emotionally connected, from the initial idea and visual direction to the final result.

My work has been featured in Homes & Gardens UK, Bonytt, Bolig Pluss, Interiørmagasinet, Allt i Hemmet Sweden, Tendens, and more.

For inquiries and collaborations: post@catrinesvellingen.no